We all agree that we spend too much time on social media. At some point, we stopped arguing; If that is true, we just take it as a fact. And when talking about this, we usually have in mind endless scrolling of short-form content, aka doomscrolling.

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If we put the content on a spectrum, the far left is complete brainrot. There is no arguing that the left side is bad. I don’t even know anymore if I’m reading a comment from a person or a bot. And the far right is educational, value-providing, thought-provoking, and idea-sparking. Is the right side also bad?

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I think it depends; this seems to be the easy answer to all important questions. But what are the variables it depends on? So what could be the function that defines good content?

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It has to be a new insight, idea, or takeaway on a topic (be original). It has to be easy to understand. It has to be emotional. All this has to be relevant to the reader. It has to stick.

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As a result of those function parameters, it must trigger emotion (laugh, motivation, sadness, etc.). Change behavior. Wait, change behavior? Is it the content that changes behavior, or is it the person who decides to do it?

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Keep scrolling, bro. I’m sure the next tweet will be life-changing!

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